Session 1 – Wednesday 20 September 2000, 17.00 – 19.00 hrs – Consumer markets
Session chair: Wolfgang Heck, Henkel KGaA, Germany

The household adhesives and Japan’s environmental concerns
Masaru Kanakubo, Toagosei Co., Ltd., JP, co-authors: Teruo Ishiyama, Konishi Co., Ltd.; Minoru Sudoh, Toagosei Co., Ltd.; Masaaki Hama, Taoka Chemical Co., Ltd.; Hideo Kawabata, Cemedine Co., Ltd.; Shinji Satoh, Power Ace Corp., all Japan.
The household adhesives business began with the nitrocellulose type half a century ago. Though the years, this was followed by new generations of products including sealants and repairment materials. These products have created the markets of today and the DIY stores have become responsible for the distribution of more than half of Japan’s current household adhesives sales. With today’s increasing demands for environmental concerns, issues relating to safety and hygiene have surfaced. The adhesive manufacturers’ effort to resolve these concerns through the development of more environmentally friendly products will be presented.

Global branding in the consumer markets
Werner Panter, UHU GmbH, DE
"Don’t say glue – say UHU!" is probably one of the most well-known slogans in the adhesives world. The importance of tending your brand is highest in the consumer products area, where the market is more volatile than elsewhere. The presentation will focus of global branding of consumer products.

Creating new Categories Globally and Locally in DIY
John Worth and Kim Walker, Henkel Consumer Adhesives, UK
The presentation will focus on Henkel, the brand, as well as the following marketing measures:
New Product Development:

The present status and the development trend of consumer markets of adhesives in China
Zhao Linwu, CCPIT Sub-council of Chemical Industry, CN

Sustainable development: reuse and recycling of products – influence on adhesives.
Hermann Onusseit, Henkel KGaA, DE
During production and after the intended use of the product, consideration must be given how to handle the waste. There is a common understanding that the following priorities shall taken: 1. waste avoidance (smart production); 2. reuse of product (e.g. beer bottles); 3. recycling of material (paper recycling); 4. energy extraction (waste incineration); 5. controlled landfill. The presentation will give examples how the use of adhesives can avoid waste, influence recycling and save resources.

The history and the future technological trend of adhesives and sealants for automotive manufacturing.
Tatuya Amano, Hitachi Kasei Polymer Co., Ltd., JP, co-authors: Dr. Yasuhiro Okuri, Sunstar Engineering Inc.; Kazutami Wakabayashi, Nogawa Chemical Co., Ltd.; Yoshiaki Ohashi, The Yokohama Rubber Co., Ltd., all Japan.
The history of adhesives for automotive manufacturing, which account for 6,9 % (1998) of the total shipment of adhesives in Japan, will be summarised separately by each car productions process, that is, body, paint assembly, and trim shop. Additionally we will discuss the roles to be played by adhesives in order to fulfil the four keywords, "Environment", "Safety", "Quality", and "Rationalisation" which exist in today’s automotive manufacturing.

Trends in Medical Adhesives Development
Dr. Andreas B. Kummer, Beiersdorf AG, DE
New raw material in combination with environmental friendly technologies offer the base of novel designed adhesives. Supported by modern testing methods this enables the design of medical products with improved application properties.

Radiation Curing Adhesives: Latest Trends and Developments for the Electronics Industry.
Sabine Herold, Delo Industrieklebstoffe, DE
Radiation curing adhesives are used more and more often for applications in the field of electronics and microelectronics. The main reasons for this are an easy handling, rapid curing and the properties of these adhesives, which are especially adapted to the high requirements of the electronics. The special features of these groups of adhesives can be impressively described by means of selected application examples.

Advances in the use of radiation energy in the curing of adhesives.
Ruben Burga, EFOS Inc., CAN
The paper will describe the increasing role of radiation curing from the viewpoint of ultraviolet, visible and infrared radiation in the development and growth of leading edge industries in the new millennium.  Two key developments have led to this growth. First, adhesive formulators have taken important steps in the commercialization of novel photocurable chemistries. Second, the suppliers of photonic technology have increased the sophistication of the control components in their products. Combining these developments allows radiation curing systems to be tuned, addressing the manufacturing need of leading edge commercial goods such as DVD players, display technology, internet enabling opto-electronic devices and disposable medical devices. Using generic case studies, the paper will show how important and critical it is to properly link the adhesive supplier, the radiation source supplier and the manufacturer of these leading edge goods to each other.

Session 3 – Thursday 21 September 2000, 17.00 – 19.00 hrs – Packaging and Converting
Session chair: Calvin Frost, Channeled Resources, Inc., USA

Removable adhesives for waste paper products to recycle.
Shiro Honma, Asahi Chemical Synthetic Co., Ltd., JP, co-authors: Toyotoshi Nakano and Masaaki Nakamura, Nitta Gelatin Inc.; Kazuaki Yamazaki, Konishi Co., Ltd.; Harumi Sasa, Chuo Rika Kogyo Corp.; Shingo Sasaki, Diabond Industrial Co., Ltd., all Japan.
Environmentally friendly adhesives for paper and pulp industries will be discussed. Japan’s total output of paper in 1998 was 30 million tonnes. The ratio of using recycled pulp in Japan was approximately 55% in 1998; in the field of paperboard it reached 89%, while in printing paper it was only about 29%. Main reasons for this low ratio are hot melt adhesives and PSAs. Polyurethane, high cohesive EVA hot melt and gelatine-based adhesives were examined to prevent dryer contamination and oil spot in paper. Recyclable PSA coated paper and release paper will also be introduced.

Ultra-high-speed manufacturing
Dieter Leykamm, KRONES GmbH, DE
The main topics of the presentation will be:
- Future in the ultra-high-speed manufacturing with wet and hotmelt labelling
- Use of uniform products worldwide
- Expectations of the machine manufacturer to the adhesive manufacturer.

Flexible food packaging - markets update and future demands
Greg Wood, Pira international, UK
An overview of the European flexible packaging market will be presented including production statistics, market size by material, growth forecasts, major converters and developments.
The main issues and drivers for consumer packaging will be discussed including demografic and lifestyle developments, environmental, e-commerce, and mass customisation. The potential impact on the flexible packaging market will be presented.
Potential opportunities for the development of packaging solutions through adhesives will be outlined.

Value Based Approaches for Market Options
Mark Tarsey, Holden Corporation, UK
In today’s highly competitive business environment, customers are demanding increasing levels of value from suppliers. Some customers define value in competitive price terms while reducing the relationship to that of a commodity level transaction. To offset this trend and protect and grow profit margins, many companies are adopting a value based approach to market that requires sales and marketing to articulate value as an improvement of customer business performance. Holden will present four approaches to market options ranging from the highly price sensitive, transactional approach to the more differentiated business value based approach and what needs to be considered in making a successful transition.

USPS Initiative to Develop and Evaluate New-Generation Benign PSAs for Postal Applications.
John Riley, United States Postal Service and Dr. Said AbuBakr, USDA Forest Products Laboratory, US; co-authors: Dr. Carl Houtman, USDA Forest Products Laboratory, Dr. Don Donermyer and Lynne Thoma, STR (Specialized Technology Resources, Inc.).
Stickie contaminants in recycled recovered paper is the main technical barriers for paper recycling. This paper describes lessons learned from the long process of initiating, developing, and evaluating the new-generation, benign pressure sensitive adhesives (PSAs). We started with a problem and finger pointing and ended up with a solution and a useful product with ownership from all parties participating in the process. The reasons for choosing maximum removal efficiency and the strategy used in developing universal standard testing methods for measurements are fully explained in this paper. All parties involved fulfilled their responsibilities that made this a very successful project.

Lessons learned from Customer-Focus consulting.
Eric Fraterman, Customer-Focus Consulting, CAN
Eric Fraterman specialises in helping businesses sharpen their customer-focus and thus their competitive edge; the resultant strengthened customer loyalty bolsters profitability. Formerly with The Center for Excellence in Customer Satisfaction of Coopers & Lybrand Consulting in Toronto, he has consulted for more than ten years on this critical issue for a wide variety of clients in the United States, Canada, Mexico and Korea. He will share from this rich experience Lessons Learned in Customer-Focusing and offer the pragmatic perspective of a seasoned organisational consultant.

MixPac DX – a new approach to two-component resin handling and application for an merging market need.
Laurence Penn, MixPac Systems AG, CH
With 35 years of international experience in the field of two-component application and as a machine and cartridge system inventor/pioneer, Laurence Penn discusses the new MIXPAC DX, an answer to a fast emerging two-component handling and dispensing equipment need within the production engineering cost gap between cartridges and automatic machines.

Meeting new trends in hot melt packaging applications
Patrice Sczcygiel, ExxonMobil Chemicals, USA

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